Definition
What does Online Marketing mean?
Online marketing is a set of powerful tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.
Online marketing can
deliver benefits such as:
- Growth in potential
- Reduced expenses
- Elegant communications
- Better control
- Improved customer service
- Competitive advantage
Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM).
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