Showing posts with label Attention. Show all posts
Showing posts with label Attention. Show all posts

Tuesday, 7 November 2017

Use Relevance and Emotion to Intensify Attention and Learning

There are a lot of "moving parts" involved in creating lessons and units that maximize the chances your students will learn the important content and skills you teach. But there are a few teaching practices that act as attention and encoding "intensifiers," and as such, you should always make a concerted effort to build these intensifiers into your lessons. Two of the very best are relevance and emotion.


The Relevance/Motivation Connection


Why should you focus some of your precious planning time on building relevance into your lessons? Let me tell you about a little experiment I've done frequently as an educational consultant visiting schools. Walk into your average classroom, sit down next to a student, lean over, and ask her, "Why are you studying this particular material?" and you will probably get a blank look and an answer along the lines of: "Because that's what the teacher said we're going to study." Press the point by asking, "But why? What are you going to do with this information?" and you're likely to get a mere shrug of the shoulders and an "I don't know" in response. It's sobering and disheartening.

My guess is that, if you went around asking students everywhere questions such as these, 95% of the time or higher, you would get the kind of answers I've described here. School-age students spend about eight hours at school a day for up to two decades of their lives, and most of the time they have no idea why! This should disturb any educator greatly, but no one seems to be talking about it much. It seems like at least some teachers and their students have made a pact: "I won't tell you why you're here if you don't ask me."

This is a sad state of affairs for several reasons. First of all, one of the most common complaints I hear from teachers is that their students "aren't motivated" (these statements are usually preceded by a phrase such as "these kids today... " and sometimes escalate into full-scale rants). Yet, perhaps the most powerful motivator of all is relevant, interesting curriculum that the students actually want to learn, and the choice to provide this is squarely in the teachers' hands (or at least in the hands of the curriculum committee). You want motivated students? Provide them with interesting, relevant content and make sure they know why it's relevant to them.

Relevance--More Than Just Motivating


Another reason that relevance is so crucial is that it is one of the major factors impacting academic achievement. To explain why this is so, I'll refer to an important distinction that David Sousa talks about in his excellent book, How the Brain Learns (3rd ed.). In this book, he shows a chart that is generated by the interplay between two questions: "Is sense present?" and "Is meaning present?"

Another way of asking if sense is present is to ask (this is from the student's perspective), "Can I understand it?" In other words, is the teaching clear, have I been given enough practice time, is the complexity of the information at a level where I can grasp the ideas? If the answer is "yes" to these questions, obviously that's a good thing.

Another way of asking if meaning is present is to ask, "Is it important to me?" Other ways of stating this would include, "Is it interesting to me?" "Can I use this right away?" or "Is this something I want to find out more about?" In other words, is it relevant to me? Again, if students can answer "yes" to these questions, that's definitely good.

Now, obviously, if both meaning and sense are present (that is, if the information is both important to me and understandable), then this is the ideal situation for learning, and academic achievement will be high. If, on the other hand, neither meaning nor sense are present (I don't care about it, and I don't understand it anyway), then obviously I will learn very little.

But the other two possibilities are the ones that are really interesting to me. First, what about situations where the students want to learn the material-they are motivated because they see the material as being relevant-but they don't understand it fully or it's difficult for whatever reason (the material is not developmentally appropriate and is being taught at the wrong place in the curriculum, for example, or maybe the teaching is just not as clear as it needs to be). In other words, meaning is present, but sense is not.

In such a situation, students' achievement will top out at moderate but will not reach the desired level of highest achievement when sense is lacking. The reason for this is obvious. No matter how much I want to learn something, if I don't completely understand it, I am going to fall short of high achievement.

Now, let's look at the opposite situation. In this case, sense is present, meaning that the information is at the correct difficulty level for the learners and the teacher is doing a good job of teaching the material clearly. Students can understand it. Unfortunately, for whatever reason, the students don't see the material as being important to them-they don't see the relevance. Students' achievement will once again top out at moderate.

Why is this? Well, it has to do with the brain's attentional systems. The brain is hardwired to constantly monitor the environment and shift attention to anything deemed relevant (especially for survival). In a classroom situation where students don't see the material as relevant, their brains are just dying for something more interesting or important to shift attention to. And every few minutes or so they find it-whether it's talking to that cute girl or guy at the next table, or looking at something outside the window, or just doodling. Almost anything will be more engaging to the brain than semantic information that it doesn't deem relevant.

So what happens? Students' attention fades in and out. They focus on the material for a few minutes, then they shift attention to something else, then return their attention to the material for another few minutes. The result is that students' learning has gaps in it, and again they are going to top out at moderate learning, even when the teacher is doing a fantastic job of teaching for sense! The brain simply can't learn something it didn't focus its attention on in the first place.


The Importance of Framing Relevance


So, the first step in providing students with a strong "why" for learning is to "frame" relevance. That is, we need to make sure that we carefully explain to or (better) show students why the material in every lesson we teach has meaning for them. If we don't do so, students will make sense of the material and revolve it around in working memory long enough to be tested on it (cram), but if they don't see any meaning to the material, it is very doubtful that they will retain much of it in long-term memory.

So, the question is, do you always take the time to build into your lessons a "relevance frame"? Do your students see how the information or skill you're about to teach should be important or interesting to them?

In How the Brain Learns, Sousa writes, "Teachers spend about 90 percent of their planning time devising lessons so that students will understand the learning objective (i.e., make sense of it). But to convince a learner's brain to persist with that objective, teachers need to be more mindful of helping students establish meaning" (p. 50).

Don't be like the teachers Sousa describes here. Don't spend 90 percent of your planning time trying to figure out how to teach the material so that it makes sense. Certainly, you need to make sure students can understand what you teach. But balance your planning time out a bit and spend a little more time on trying to make sure your students see the relevance of what you're planning to teach. If they see the relevance, they will attend better and ultimately learn more.

Using "Emotional Hooks"


The second "attention and encoding intensifier" I want to talk about today is emotion.

Often, relevance and emotion go hand in hand. When we see the relevance of something we are being taught, we become more interested in it, and we start to get a little excited. And, it turns out, that raised level of excitement actually helps us learn the material more easily. Recent studies have demonstrated that a raised level of adrenaline in the system, as we get when we are emotionally involved in learning, actually helps the brain form new long-term memories. In addition, raised levels of dopamine in the brain, as we get when we feel good about our learning, also help to secure that learning in long-term memory.

The brain structure responsible for creating long-term memories is called the hippocampus (as with many brain structures, there are actually two hippocampi, buried deep in the medial temporal lobes on each side of the brain), and the extra "shot" of adrenaline that occurs when we are emotionally involved seems to act as a chemical "Post-It note" to the brain, saying, "This is interesting, you need to remember this!"

Great teachers-even if they don't know anything about the hippocampus-have figured out from experience the importance of using an "emotional hook" to get students' attention and to show them the relevance of the material. The teaching of history is a good example. Talk to any History teacher, and they will tell you that Challenge Number One for them is always to get students to see the relevance of events that took place far in the past (and to our students, even the 1990's is far in the past!).

So how do great History teachers get students to see the relevance of a past event? One of the best ways is by simulating that event and putting their students in the situation of the historical personages in some way. This kind of role playing helps students make an emotional connection to the historical personages whose actions they are imitating, and this raised level of emotion also helps them better learn the material.

If the teacher then follows up the simulation by having students reflect on the situation they just experienced and make connections to situations in the world today, or even better, to situations in their own day-to-day lives, not only will their emotions have been raised, but they will see the relevance of the lesson--a relevance/emotion double whammy!


When Relevance Doesn't Exist


Now, I'm sure you all agree with what I've said above about the importance of relevance and emotion for learning. But, I'm also aware that you probably have a few questions. The biggest question that always comes up when I discuss relevance and emotion with teachers goes something like this: "Yeah, I understand that relevance is important, but not everything in the curriculum is going to be relevant to the students. What do you do when you're teaching something that the students need to learn, but there's really no immediate relevance to their lives that you can frame?"

It's a great question, and you're exactly right. Some material in the curriculum (long division, modern poetry, plate tectonics) is simply less relevant to students than other material. What do you do in such cases?

Here's my answer: whenever relevance is hard or even impossible to frame, shift your focus to emotion. You're probably thinking, "If they don't see any relevance to the material, why would they get emotional about learning it?" Another good question. And the answer is, "They probably won't get emotional about the material." But the way you teach that material could generate emotion.

Take long division as an example. No matter how important you think long division is for your students to learn, you are NOT going to be able to convince them of that. So, how about adding some emotion to your teaching of long division by adding some (non-threatening) competition? You could put students in teams, provide a set of problems, and have them race to see who gets all of the problems correct first. Add some fun, peppy music in the background as they race.

Or, how about (after you've moved from the initial teaching of the steps of long division into the practice phase) taking your students on a field trip (say, to the local art museum) where you have your students transfer and apply their new division skills to some real world problems in a real world setting? The social nature of the field trip, plus simply getting out of the normal school environment helps to add emotion to the learning. And the real world application of division may even help your students to see the relevance of division in their lives. But, whether they see any relevance or not, using a more emotion-generating approach in your lessons will help your students learn the material.

So, there you have it. Two powerful ways to intensify the learning of anything you teach: relevance and emotion. Take some time to sit down with your curriculum and look for places where the relevance can be framed a little better. Look for ways to add emotion to your teaching, whether by playing up the emotion inherent in the subject matter you're teaching, or (if no inherent relevance or emotion exists), by adding emotion to the way you teach the material. If you can improve your curriculum in these two areas, you will see a big pay-off in better attention, higher levels of engagement with the material, and ultimately, higher achievement.


Wednesday, 1 November 2017

Learning Skills 101 - What Are Learning Skills?

So what are learning skills anyway? Most of us were never taught about these underlying mental skills that lay the foundation for our ability to learn. We were always taught that we could learn if we set our mind to it. Between home and school we should be fine. If not, just see a tutor for a bit and you will be good to go. Unfortunately, not everyone is able to learn in this type of scenario. Why? Well, how easily and efficiently we learn is based on how strong our underlying learning skills are. This definitely turned out to be the case for my daughter and all of the students who have worked through my system.

The skills we use to learn with are technically known as working memory, attention, processing, auditory analysis (including auditory processing), visual processing, word attack and logic and reasoning. We see these skills play out everyday based on how well we can pay attention, how well we can remember, how well we can process what we hear (we hear fine - its the processing of the sounds), how well we can process what we see (letter reversals, etc.), how well we can read unknown words (beyond the words we may have memorized) and how well we can plan, organize and problem solve. For each of these learning skills there are sub-categories that exist too.

Lets explore an example of a student who has weak attention skills. In this example, we have a student is able to attend to one thing at a time only. However, the student will state that they get distracted very easily. After I work them through a series of exercises I can tell whether or not this is truly the case. 9 times out of 10 it is not the case. You see, students like this one tend to hyperfocus on their targeted input. They zone in on the teacher and everything else around them disappears. So, when an additional task is being introduced that requires processing, they are conflicted because they can only attend to one thing at a time and state they get distracted. In actuality, their "divided attention" skill is very weak along with their ability to process more than one thing at a time.

A student with the above weakness will show easy distraction but will also have great difficulty with remembering information coming from different inputs at the same time, especially is one is auditory. This student is able to take notes and process the input in the brain. However, if the teacher begins "discussing" the topic of the notes on the board, the student is lost. Similarly, if the teacher started to talk first, the student would be able to process this input but once the teachers asks the student to start writing notes along with the teacher speaking, the student would be unsuccessful. They are unable to share processing within the brain.

The good news is that the above weak skill is just one of many that you are able to strengthen due to the brain's ability to develop and grow. A student doesn't need to struggle with this weak skill set any longer. The Enhanced Learning Skills System was designed to strengthen learning skills required to learn and read easier and more efficiently. Call me today for an assessment and let's begin working together to help your child learn with ease.

Copyright © Enhanced Learning Skills for Kids 2009



Thursday, 3 August 2017

How to Use Blogs As an Online Promotion Tool

Although rubbished earlier as being nothing more than vehicles for people to channel their frustrations and daily ramblings, blogs today are an indispensable tool for the marketer and growing business. Your blog can say a lot about you, your company, and the products you offer because they serve as extensions of your brand's or product's personality (in the case of businesses) or as extensions of yourself (private blogs).

Blogs are a force to reckon with when it comes to online promotion, case in point - Lifehacker, and what it has done for thousands of previously never-heard-of-but-now-oh-so-popular programs such as Rainmeter.

Read the following to help mold a positive perception of your offerings and to communicate with the very people who will matter most to your business:

§ Generate traffic to your blog: 

Blogs do get picked up by search engines, but that in itself takes some time for them to do so; not to mention that you may end up disappointed after Googling your blog and seeing it on the 53rd page of the search results. It is essential that you pull all the right stops in getting all the blog index websites like Technorati and good ol' Google to pick up keywords and meta tags contained for quicker indexing.

Use SEO websites to get those search engines pick up your posts and updates to grab more eyeballs. Also add Stumbleupon, Digg, Reddit, Delicious, Facebook, MySpace, and Twitter buttons to your blog to get more folks interested.

§ Email and RSS: 

A blog is worth nothing if it does not include an email subscription and RSS feed feature. Both allow existing as well as potential customers to keep in touch with you, ask you questions and get the opportunity to check out what they've missed via an RSS feed reader or just simply viewing your blog posts in their mailbox. It cannot be stressed how important connecting with your target audience, being approachable and generating goodwill is for your business.

§ Grab some attention: 

Give away free samples to frequent visitors. Also, conduct contests and special 'promos'. These would serve as 'test runs' to actually gain valuable feedback and suggestions from people who are willing to try out your product. Go 'out there' and let people gauge whether there is any room for improvement.

Conduct polls, post video demonstrations and add rating features to your blog. Start Q&A sessions, post an FAQ link that directs them to your website and resolve doubts by taking part in discussions. Individuals are spending their valuable time in visiting and checking out your space, so treat them like you would any 'expert' and be open to new ideas and inputs so you can use this first hand information to boost your sales.


§ Complement your blog with Twitter: 

Use Twitter updates to send multiple, concise messages to the community and make announcements, post new offers, send online coupons and give people real time updates about your business.

§ Blog advertising: 

If you don't have the time or inclination to be bothered with a blog, use the platform to advertise your product. Most research findings have shown blog readers and visitors to be an important part of niche markets; a huge majority are well read people and users of 'new products'. This is an opportunity for you to tap into this segment and substantially broaden your market base.

It would be a great thing if you also utilized the web's most popular blogging tools to become an efficient blogger. Remember, blogging is about PR as well, so don't overlook the platform when it comes to crisis management and reinforcement of a positive image for you and your business.